If there’s an ad platform that makes a perfect pair with eCommerce, that tends to be Facebook. Apart from being one of the most populated social media networks, Facebook is a gift to eCommerce entrepreneurs because of its ad platform, Facebook Ads.
Here are some reasons why Facebook Ads work well with eCommerce: User base. One main reason why you’d want to advertise your business on Facebook is that it’s highly likely that your audience is on it. The platform boasts of having more than 2.375 billion users worldwide, and statistics show that 75% of Facebook users visit the site daily. Precise targeting. Facebook collects so much data on its users that you’ll be able to target very specific markets based on both demographics and psychographics.
This means your ads will reach precisely the type of people you want to sell to. (You’ll learn more about this under the “Creating an Audience” section below.) Ease. The Facebook Ads Manager dashboard might seem overwhelming at first, but once you start creating an ad, the Ads Manager will walk you through the process step-by-step, making it easy to make a Facebook Ad even if you’ve never made one before. Good ROI. Facebook Ads provide one of the highest digital ad ROIs, according to 30% of marketers.
In this lesson, we get down to business by setting up our business manager. The business manager is where all things happen, your ad account, your audiences, the pixel, you name it, it’s happening within the business manager. Something to keep in mind, it’s different from a personal Facebook page, the benefits that you get are specific to building and syncing all your business needs in one place. So let’s set it up. Go ahead and navigate towards business.facebook.com. and it’ll prompt you to create an account.
Name it. Place your name and your business email, once we get into the ad account, and once we get into the business manager, it’s gonna be important for us to load in our personal email, the personal email, which you log into Facebook with this way, Facebook can identify you and make sure you’re a real person, very important to understand, so let’s go on it.
On the left, you have your ads manager, the audiences, ads reporting, ad account settings, business settings, and events manager. All of these are important, but at this moment, right now, the main thing is navigating towards your business settings. As we come to business settings, we’ll be able to find out who our partners are and other people we can add to this. So let’s go ahead and add new people. Give them a specific role, you can have them as admin or just employees.
Attach them to the specifics, do they need to be in an ad account in any catalogs or apps and pages, but right now, I’m gonna go ahead and select pages. Awesome, I’m gonna go to invite them. Once the invite is sent, ask them to check their email, if they don’t get the email, no problem. When you hit resend, it will give you a short link, this short link will act as instant access, go ahead and grab that and send it to them if they don’t get the email. On the left side, we have our pages, accounts, business asset groups, apps, Instagram accounts, lines, and WhatsApp. The most important things here are our pages, so if you haven’t created a page just yet, or if you already have a page existing, you have two steps. First, go ahead and add it or request access to a specific page, this way it’s easy for you to understand and keep everything all organized in one space. We can go ahead and create a new ad account, next, go ahead and navigate down to your Instagram account, log in like you normally would, add, go ahead and connect your Instagram account, then we get into data sources, depending on the type of business that you have, your catalogs will be more particular to an e-commerce experience or multiple product offerings if you are a digital selling advertiser.
Then we get into our pixels. If you don’t have the pixel set up yet, this is where you create it. Go ahead and add, name it, type in your URL for your website if you need to, if, no problem, you can do this at a later moment. I’ve already gone ahead and begun the creation process of the pixel. We’re gonna get to exactly how to set it up in just a few minutes.
Continuing on custom conversions, event source groups, shared audiences. The next and most important part would be under the security center. The security center is important to make sure that you validate and keep your business manager all set up and make sure nobody can get in. Obviously, this is important information and has a lot of valuable business tools here, so let’s make sure we turn on two-factor authentication and verify your business.
Now this might not be populating just yet, but if you give it one to three days, it will populate for you, you kind of have to get the rest of the things set up. Navigate down to business information, and this is where you fill out so you can claim and validate your business. Add in all the important features here, the website name, where it’s located, and your tax ID, I recommend using your tax ID so that they can validate you much quicker, this way, no one can claim this business and Facebook knows you’re real.
Double-check everything, two factors on, information is valid and two-factor authentications is all set up. And just like that, you now understand where your people are, who your partners are, you created a page and an ad account linked to your Instagram and you’re beginning the process of making sure everything is up to date.
Facebook users also have the tendency to click on ads, with the average Facebook user clicking on 8 ads per month. Measurability. Whether your goal for your Facebook ad campaigns is brand awareness, traffic to your website, or sales, you can easily tell if you’ve reached that goal. You can collect many statistics on your ad’s performance, so you can determine exactly if your ads are worth it, and which ads are performing better than the rest. Given these benefits, it’s no surprise that for most online retail businesses, success with Facebook Ads means the success of their business. This guide will show you exactly how to ensure your success through planning and creating high-ROI Facebook Ad campaigns that leave your competitors in the dust. Let’s get started.
4 Reasons Your Facebook Ads Don’t Convert Reason
#1 – You’re not putting your ads in front of the right people. It doesn’t matter how good your graphics are, how clever your copy is, or even how awesome your offer is, if you don’t run your ads to the “right audience”, they will fail. Reason
#2 – You’re not split testing your ads. To get the best Return-on-investment on your ad spend it is extremely important to be testing multiple sets of audiences, graphics, and ad copy (captions), etc. Not many people want to do this because of how time-consuming and tedious it can be but if you want to get the best results you must TEST, TEST, TEST! Reason
#3 – You don’t refresh your ads. Some of the big marketers recommend changing ad creatives at least every two weeks. It may be time-consuming, but it has important benefits for the advertiser. Why? It prevents “ad fatigue” which means your audience is getting tired of a repetitive message and begins to ignore it. Reason
#4 – You lack a Call to Action (CTA). Your copy needs to do more than explain who you are or what products you have. You need to tell the user to do something. If you don’t have a call to action, or you have one that’s buried in the text or doesn’t speak to your readers, your ad won’t be as successful as it could be. To generate more clicks, you have to place your call to action at the beginning of the ad, and you can repeat it at the end. You can choose a call to action button for your ad, such as “Shop Now” or “Learn More,” making it easy for users to click that button with a clear call to action on it. Anyway, let’s get into the guide and start learning more about the Facebook Ad Platform and how to create ads that convert!
With that said, this is all you need to know while starting out Facebook ads. Hope you found this useful, until next time.
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